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Staff & Advisors

The Family Communications staff has experience and expertise in a range of disciplines, including child development, education, family dynamics, public policy, business, production in a range of media, technology, outreach, and more. Because our senior staff members worked side by side with Fred Rogers for many years, they are uniquely able to carry on his mission-- and to ensure that newer members of the staff understand the philosophy that guides the work.

Our staff is deliberately kept small. We complement in-house resources with strategic partnerships that enhance our effectiveness, broaden our reach, and deepen our ties to the constituencies we serve.

While our backgrounds and daily work differ, each of us is dedicated to the Family Communications mission of supporting the emotional and intellectual development of children and families—and each of us is proud to be part of this organization.

 

STAFF:


William H. Isler
Chief Executive Officer

"Fred Rogers gave generations of children his honest self, and he showed all of us that the gift of our honest self to a child—or to an adult—is the greatest gift we can give."

Bill Isler is a longtime professional educator and advocate for children. He began his career as a teacher and administrator, then joined the Pennsylvania Department of Education, where he served as Commissioner of Basic Education and Senior Program Advisor for Early Childhood Education. In addition to his leadership role at Family Communications, he is Board President of the Pittsburgh Public Schools, and Executive Director of The Fred M. Rogers Center for Early Learning and Children's Media at Saint Vincent College. Bill is the father of an adult son and is active in the community, serving on the boards of several nonprofit organizations.


Kevin Morrison
Chief Operating Officer

"Fred Rogers had a unique ability to talk to children and was uncompromising in the way he used it.  To continue his work with the company he founded is both a privilege and an exciting challenge."

Kevin Morrison, who joined Family Communications in 2006, brought a lifetime of experience in television to the company.  Since coming to the U.S. from England in 1986, he has run an animation company, a TV movie company, and a company specializing in family entertainment.  He is a member of the Academy of Television Arts and Sciences, the British Academy of Film and Television Arts, and was a Churchill Fellow in public service broadcasting.  The father of a sixth-grader who grew up watching Fred, he has also been an active parent volunteer at school.


Bill Casey
Accountant

I am honored to help carry on the initiatives started by Fred Rogers."

Bill Casey is a professional business financial manager, holding a BS in Business Management from the University of Pittsburgh and a Master of Science Degree in Taxation from Robert Morris College. Prior to joining FCI he was President and COO of a private oil & gas development and investment company in Pittsburgh and also the President and General Manager of a linked real estate development company. He is Judge of Elections in his voting district. His areas of responsibility include accounting, reporting and inventory tracking.


Cathy Cohen Droz
Director of Special Projects

"One of the things I most appreciated about Fred was his thoughtful concern about how every word communicated in a mass medium might be understood by each individual child or adult."

With a background in communications and television production, Cathy Droz joined Family Communications to work on Mister Rogers’ Neighborhood, but soon became involved in the company’s non-broadcast initiatives. Since 1982, she has directed and coordinated a great variety of projects, including multiple books, brochures, and audio recordings; a planetarium program; a playspace installation at a mall; a hands-on children’s museum exhibit; and an interactive amusement park ride. Cathy is the mother of four children.


Alan Friedman
Project Manager

“Having grown up on Mr. Rogers’ Neighbohood, I still have much to learn from Fred’s messages and approach. Today I am honored to help pick up where this groundbreaking person and program left off.”

Alan Friedman is responsible for building the partnerships and securing the funding that will make new initiatives at Family Communications a success. Prior to joining FCI, he served as the director of the Institute for Social Innovation and associate director of the Department of Foundation Relations at Carnegie Mellon University, where he earned a masters degree in public management, following up on a degree in English from U.C. Berkeley. Previous professional pursuits range all the way from freelance writing to driving a recycling truck. Current not-so-professional pursuits include practicing yoga, playing piano, and volunteering for Jewish Residential Services. He tries his best to keep Fred Rogers in mind while raising his two “spirited” young daughters.


 Joseph J. Kennedy, IV
Director of Operations

"Fred Rogers was a hero to me—both in my childhood and my adulthood. Working with him and helping to carry on his legacy have been among the most rewarding experiences of my life."

Joe Kennedy was a mergers and acquisitions attorney for a major law firm before moving to the nonprofit sector. He joined Family Communications in 2001; his areas of responsibility include personnel, technology, music projects, and Internet projects. Joe is active in the community, serving on the Pittsburgh Civil Service Commission, as President of the Renaissance City Choirs, and as past Chairman of the Allegheny County Drug and Alcohol Planning Council. He was Editor-in-Chief of the Law Review at Cornell Law School.


Elaine Lynch
Administrative Assistant & Assistant Secretary/Treasurer

"As I worked with Fred, it became clear to me that what we were producing was making a difference in the lives of young children and their families. I’ve enjoyed being a part of that."

Elaine Lynch began her career with the advertising agency responsible for bringing Fred Rogers to Pittsburgh from Canada in 1965—and she soon joined Fred’s young company. She has multiple responsibilities, including marketing, secretarial, and public relations work. Among her outside activities, Elaine is Secretary of the Board of Directors of an AIDS community center.


Lynn Malloy-Butler
Director of Marketing and Fulfillment

"It’s amazing how many people reach out for Fred’s special messages. I miss him, and it’s hard sometimes—but he knew he was well loved by everyone who came into contact with him."

Before joining Family Communications in 1999, Lynn Malloy-Butler was the Volunteer/Referral Counselor for United Way of Allegheny County. Her current responsibilities include dealing with orders from PBS stations and consumers, and managing requests from nonprofit organizations for donated items. Lynn, who has considerable technological expertise, is also responsible for product inventory and customer databases. In her personal life, she is an active member of the Improved Benevolent Protective Order of the Elks of the World (IBPOEW).


David Newell
Director of Public Relations

"Working with Fred Rogers was like receiving a master’s degree in child development. Fred taught by example, and he was subtle—but suddenly you’d realize that, after working side by side with him, your knowledge base had expanded almost beyond description."

With a background in English and theater, David Newell began working with Fred Rogers in 1967 to create the role of Mr. McFeely, the “speedy delivery” man on Mister Rogers’ Neighborhood. As Mr. McFeely, David makes personal appearances across the country and around the world. From the beginning, he has also been the company’s Director of Public Relations, with primary responsibility for project promotion, media relations, and communicating with PBS stations. The father of three grown children, he’s a member of the Boards of Directors of several nonprofit organizations.


Sam Newbury
Director of Production

"I’m privileged to have had the opportunity to work with Fred for 24 years, and to learn from both him and his mentor, Dr. Margaret McFarland. Each day, I try to apply what I’ve learned to new projects that serve preschool children and those who love and care for them."

Before joining Family Communications in 1979, Sam Newbury worked in filmmaking and producing for public television stations in Boston, Dallas, and Pittsburgh. His current responsibilities include overseeing the company’s productions and projects; as time allows, he also serves as Project Director. He is an active volunteer, and serves his church and local nonprofit organizations in various capacities. Sam is a Swarthmore College alumnus, and currently a candidate for a graduate degree in Religious Studies.


Jack Rowley
New Media Developer

"I think about the uphill battle Fred Rogers must have faced when he began - bringing a message of quiet nurturing to a new medium filled with noise and distractions. Knowing how well he succeeded encourages us as we work to bring Fred’s message to a new electronic media.”   

Jack Rowley is responsible for using the latest electronic tools to reach new audiences and further the mission of Fred Rogers and Family Communications. For the last six years, he was the webmaster for the Western Pennsylvania Conservancy and is on the adjunct faculty at The Art Institute of Pittsburgh and La Roche College. Jack is a graduate of Carnegie-Mellon University, where he earned a Master of Fine Arts in Playwriting. He is the father of four and enjoys writing children's stories and composing music.


 

Annette Santella
Coordinator of Training

"This company recognizes individual strengths, allows space and provides support for unexpected personal life events, yet holds fast on accountability. It operates successfully with soul."

Annette Santella holds degrees in health-related professions and child and family development. Before coming to Family Communications in 1999, she had worked in both the public and private sectors as a trainer, teacher, and consultant. Her work today involves managing statewide training projects, writing training materials, and often being a presenter at “train the trainers” seminars. She represents FCI on several local early childhood-related committees.


Elizabeth Nadas Seamans
Filmmaker, Project Director

"Fred Rogers wasn’t afraid of silence on the air. He believed that people had a far greater capacity for engagement and for patience than his contemporaries did; they seemed compelled to fill every silence. To have been given permission by him to explore these aspects of the language and aesthetic of television changed my life."

Betsy Seamans joined Family Communications in 1970 after graduating from Harvard. Her work since then has varied—she has produced documentaries for several Fred Rogers PBS series (such as Fred Rogers’ Heroes), and has created and directed non-broadcast national training projects aimed at teachers, child care providers, and police forces. She collaborated with Fred Rogers on the writing of sixty scripts for Mister Rogers’ Neighborhood, on which she appears as Mrs. McFeely. Betsy has also done work for the Smithsonian Institution, and has been the recipient of a National Endowment for the Arts film grant.


Hedda Bluestone Sharapan
Director of Early Childhood Initiatives & Assoc. Director of Public Relations

"I feel incredibly privileged to have worked closely with Fred Rogers, and to work with this amazing team. The work has nourished me professionally—and also personally, as a mother and as a human being."

Hedda Bluestone Sharapan, who holds a B.S. in psychology from Carnegie Institute of Technology (now Carnegie Mellon University) and an M.S. in child development from the University of Pittsburgh, came to Family Communications in 1966. She is responsible for communicating Fred Rogers’ philosophy in multiple ways: she develops workshops for early childhood educators; works on books, articles, and brochures for parents, families, and professionals; and speaks around the country to educators, parents, and religious, business, and community groups. Her two daughters, she says, “in a very real sense grew up in Mister Rogers’ Neighborhood”.


Brittany Smith
Public Relations Associate

"I feel honored to be part of the organization that continues Fred’s work, and I’m proud that all of us carefully and thoughtfully carry Fred’s philosophy in our hearts, and use it to guide what we do every day."

With a degree in communications from Temple University, Brittany Smith began her television career just as Fred Rogers did: working as a page at NBC in New York City, where she worked in production and public relations. Returning home to Pittsburgh, she worked in child care, then joined Family Communications in 1994. Today Brittany responds to the mail that pours into the office, including e-correspondence from the company’s websites. She does research in FCI’s extensive archives, and helps promote projects and programs. She also enjoys helping coordinate Mr. McFeely's appearances. Brittany is active in several committees at her children's schools.


Margaret Whitmer
Director of Video Production and Special Events

"When I heard Fred say 'The child is in me still…and sometimes not so still,' it had a huge impact on me. It still resonates to this day, and I think it’s why I came so naturally to embrace Fred’s philosophy of respect for children and nurturing their social and emotional growth."

Margy Whitmer is an experienced media professional. She served as producer of Mr. Rogers’ Neighborhood while it was in production, is currently Project Director for two workshops, and is coordinating the release of DVD versions of episodes of Mr. Rogers’ Neighborhood to the home market. She is also Family Communications’ liaison with PBS’s Ready To Learn initiative. Previously, she spent seven years at WQED-TV in production of local and national programs. A Chatham College graduate and holder of a teaching certificate, Margy is also an active volunteer in community organizations.


 

ADVISORS:

To ensure that we have the benefit of the best thinking and research on the topics of our projects, we often form project-specific Advisory Committees. Committee members—drawn from academia, industry, foundations, government, and other sources—are experts in their areas, and we appreciate their thoughtful guidance as we shape important and sometimes sensitive content.


Staff & Advisors
Board of Directors
Funders and Partners

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